- Executed an omnichannel strategy across Pinterest, Instagram, Facebook & TikTok
- Created monthly social media content including short form videos and graphic based content, optimised for both paid and organic performance
- Provided monthly Creative Briefs to the client, scripts included, giving them constant feedback and direction to film high quality raw footage
- Edited raw footage into additional paid and organic video assets
- Executed Breast Cancer Awareness campaign from conception to post event activities, developing and execution our event strategy to raise funds for our client and Breast Cancer Network Australia
- Created a custom made branded product for the BCA event
- Secured numerous brand partnerships and sponsors for the BCA event
- Captured content at all Nurtur Tea's ongoing brand activations and pop ups
65k MONTHLY PINTEREST VIEWS IN 3 MONTHS
Our Approach
Our hits
Nurtur Tea is a wellness tea brand specialising in organic, ceremonial grade matcha and herbal tea, designed to support women through every stage of life. They had beautiful products but their social media wasn't translating to growth.
Nina was doing everything herself while trying to run the business. She needed a team that could take social off her plate entirely while building real brand equity in a crowded wellness market.
the challenge
services
- Gained 324 new followers in our first 2 weeks
- 650+ new followers in 3 months
- Sold out in person event (40 patrons)
- Custom made product by Social Mafia available for resale
- Averaging 120k/monthly Instagram reach
The result
Social Media Marketing
Event Management
65k MONTHLY PINTEREST VIEWS IN 3 MONTHS
Our hits
Nurtur Tea is a wellness tea brand specialising in organic, ceremonial grade matcha and herbal tea, designed to support women through every stage of life. They had beautiful products but their social media wasn't translating to growth.
Nina was doing everything herself while trying to run the business. She needed a team that could take social off her plate entirely while building real brand equity in a crowded wellness market.
the challenge
- Executed an omnichannel strategy across Pinterest, Instagram, Facebook & TikTok
- Created monthly social media content including short form videos and graphic based content, optimised for both paid and organic performance
- Provided monthly Creative Briefs to the client, scripts included, giving them constant feedback and direction to film high quality raw footage
- Edited raw footage into additional paid and organic video assets
- Executed Breast Cancer Awareness campaign from conception to post event activities, developing and execution our event strategy to raise funds for our client and Breast Cancer Network Australia
- Created a custom made branded product for the BCA event
- Secured numerous brand partnerships and sponsors for the BCA event
- Captured content at all Nurtur Tea's ongoing brand activations and pop ups
Our Approach
- Gained 324 new followers in our first 2 weeks
- 650+ new followers in 3 months
- Sold out in person event (40 patrons)
- Custom made product by Social Mafia available for resale
- Averaging 120k/monthly Instagram reach
the result
services
Social Media Marketing
Event Management
"I'm really excited for this next journey working with Social Mafia....
...I am so grateful for your time. Every second was incredibly insightful. I've really loved working with you and appreciate everything you've brought to Nurtur Tea. Thank you for all your effort and beautiful energy!"
